Australia's Top 5 Fashion Games Perform in Q1 2021

The first quarter of 2021 has seen varying performances among the top fashion games in Australia. Data provided by Sensor Tower gives us a glimpse into the downloads, revenue, and weekly active users for these stylish applications.

Project Makeover witnessed a peak in revenue during the last week of January with approximately $172K, while downloads saw a downward trend from 88K in the first week of January to 33K by the end of March. The weekly active users fluctuated mildly, peaking at 145K in early January and settling at 130K by the end of the quarter.

The Covet Fashion: Dress Up Game showed a significant revenue spike mid-February at about $45K, contrasting with a general decline in downloads from 3K in early January to below 1K by March. Active users mirrored this trend, starting at 14K and dipping to 9K by the quarter's close.

For Super Stylist Fashion Makeover, revenue showed some variability, with the highest at $5.5K in mid-January and the lowest at $2.7K by the end of March. Downloads decreased from 11K to 3.6K, and active users saw a decline from 48K to 30K during the quarter.

King's Diamond Diaries Saga maintained a relatively stable revenue around $3K throughout the quarter. Downloads and weekly active users, however, showed a decline with downloads dropping from 206 in the first week of January to 65 by March-end, and active users decreasing from 946 to 840.

Lastly, Producer: Choose your Star showed an upward revenue trend from $861 at the end of December to over $4K in late March. Downloads peaked at 3.7K in early March, a significant increase from the start of the year's 1.6K. Weekly active users also rose from 2K to over 5K by the end of March.

For more in-depth insights into the performance of these fashion games and others in the market, Sensor Tower's full reports offer a comprehensive overview.